Startup Academy: Online Marketing for Startups

Get the knowledge and practical recommendations on what to focus on in the online marketing world to stay relevant and strive in a demanding, competitive, and digital-first business environment.

What will you learn:

• How to design your digital marketing strategy - what are the most important channels and tactics

• How to set up your online marketing: role of the website - how to set it up for success and make it convert, social media ecosystem - how to attract followers, how to understand data and metrics

• How to build customer journeys and make them strategic

• How to organize and manage your sales funnel, manage the leads and turn them into customers

• How to understand your customers and increase their loyalty

• Useful tools and practical recommendations to start all of the above

Take advantage of this course which is powered by not only knowledge but also practical recommendations and real-life examples from an experienced business consultant working daily with startups and legacy organizations. Register now!

No-Show Fee:

Registrants who do not attend the Online Seminar will be considered ‘no shows’ and will be charged a no-show fee of 35 Euro. This is to ensure that all places are filled and that participants on the waiting list get a chance take your place.

Format: Online

Different modules, interactive exercises, sufficient breaks and different modalities (zoom, breakout rooms) will be mixed throughout the day.

What you need to provide

Please make sure that you have a working camera on your computer - we want to see everyone! Your background doesn't need to be perfect.

- Laptop, Phone, notepad and pen, sticky notes

- Your favorite beverage and drinks for your well-being and comfort

Certificate

You will receive a certificate of participation.

This workshop is funded by the European Regional Development Fund (ERDF) and the State of Brandenburg.

Trainer:

Fabiola Lewandowska is a Senior Strategic Design Consultant at Frontira with extensive experience in working with legacy organizations and startups, making them digital & customer-centric and coaching new ways of working.