Network with key leaders and decision makers from provider and referring nations. The massive shift of the global healthcare marketplace leads us to this significant point in time where population health management has been pushed to the forefront.
This event is the ideal arena where strategies will be presented to achieve long-term, sustainable results for expansion and growth of the healthcare infrastructure – at the same time addressing the immediate health concerns different nations face.
Monday, May 14
2:00 pm - 5:00 pm
European Government Summit– an Invite Only event hosted by CIGNA
This by-invitation-only event welcomes top Government Officials from across Europe and the globe, covering key topics such as attracting foreign investments, positioning for economic growth, optimization of the healthcare infrastructure, destination attractiveness for health and wellness travel, population health management and precision medicine. The Summit will also address the immediate health concerns, success stories, and challenges different countries face in light of the increase in patient mobility. Medical Tourism and Health Tourism are key components to the European economy and the future of these industries will be discussed in the closing session.
3:00 pm – 4:00 pm
Multidimensional Marketing Workshop – Attend and Excel
Being successful in the medical tourism and global healthcare industry requires a special set of entrepreneurial skills, especially in the areas of strategy, marketing and sales. It requires multidimensional thinking and applications in B2B, B2G and B2C distribution channels. This session will give guidance on creating a clear and solid strategy. Workshop participants will learn how to approach and develop their strategy while examining some strategies that have worked for others in the medical tourism industry. Workshop participants will also learn effective tactics that are specific to the medical tourism and wellness travel industries. Topics include examining elements of global marketing in today’s business world and understanding the differences between marketing domestically and marketing internationally.
3:00 pm - 5:00 pm
European Buyer Roundtable – An invitation only event
Moderator: Jonathan Edelheit, Co-Founder Global Healthcare Resources
Up to 30 Hosted Buyers will discuss the future of European Healthcare. Buyers will discuss challenges and opportunities within Europe and what are their ideal conditions to increase medical tourism referrals into Europe.
3:00 pm - 5:00 pm European Medical Director’s Summit
Moderator: Karen Timmons, CEO Global Healthcare Accreditation
Gain Access to the latest trends and insights in European health tourism development from the perspective of the medical directors who are involved in it. This invitation-only event will bring together Medical Directors and Chief Medical Officers from around Europe for high level discussions on the latest trends and challenges in medical tourism and health tourism and the development of global medical networks. The summit will also feature keynotes from thought leaders, roundtable sessions, and unprecedented opportunities for peer to peer networking. Join your peers to share data, insights and solutions that will help accelerate business performance.
5:30 pm - 7:00 pm
Welcome Reception - VIP Buyers Only
Tuesday, May 15
8:00 am – 9:00 am
Morning Coffee and B2B & B2G Meetings
9:00 am - 9:30 am Opening Keynotes
Renee-Marie Stephano - Introductory Welcome Remarks
Jai Verma – Head of B2G CIGNA International
9:30 am - 10:00 am
Keynote: Precision Medicine and the Future of Genomics
Precision Medicine will change healthcare as we know it, from predicting diseases to identifying the right cancer treatments to medication based on an individual’s DNA. Learn how hospitals throughout Europe are making precision medicine and genomics a key element for every patient and what European initiatives are trendsetting for the future.
Keynote: Speaker (Dragan Primovac)
10:00 am - 11: 00 am
Insurance 2020 ~ How Insurers are Disrupting Medical Travel
Medical Tourism is big business and now the big dogs are getting into it. Learn how and why major health insurance companies from around the world have developed departments and divisions in medical tourism and global healthcare offerings and how this expertise and infrastructure will be deployed regionally and globally. Understand their future role and the “gaps” that they will fill and what their role will be. Also, understand a deep understanding of what global insurance companies are looking for in level of services, accountability, reporting, pricing, quality and outcomes and how these will differ from what insurance companies have demanded for local insured’s or the expat community.
11:00 am - 12:00 pm
Insights from Health Attachés ~ The Mosaic of Patient Referrals
Governments from the middle east have traditionally sent their citizens to Europe for care. This fireside chat will examine the insights from several health attachés to understand how travel for treatment programs are changing. Governments are getting more sophisticated and demanding in what they are looking for. This session examines what works and what doesn’t work in travel for treatment programs and how these programs will change in the future. How governments will direct their patients and how they will choose healthcare providers in the future is becoming a finite science.
12:00 pm - 12:45 pm
12:45 pm - 1:30 pm
Accreditation in Medical Travel Driving Patient Excellence
Moderator: Karen Timmons, CEO of Global healthcare Accreditation
As more insurance companies, governments and large corporate buyers of healthcare offer medical tourism they are demanding one thing: excellent patient experiences and a standardization of patient experience. Large buyers are demanding and incentivized to provide consistent experiences and outcomes and now requiring healthcare providers to have dedicated teams and systems in place.Learn how some of the leading hospitals in Europe are prioritizing accreditation to communicate excellence to the global marketplace.
2:00 pm - 3:00 pm
Corporate Wellness and Disease Management in Europe
This session will feature some of Europe’s leading employers discussing how they are managing chronic conditions and how they anticipate that will change in the future. Employers are getting much more sophisticated in how they are managing cancer, orthopedics, heart disease, diabetes, and other serious issues. Get insights into the future of how Employers and Europe will innovate and disrupt health and wellness.
3:00 pm - 4:00 pm
Healthcare Providers: How to Build International Partnerships and Expand Your Global Reach
In an increasingly global healthcare market, international hospital collaborations and partnerships are becoming critical to improving healthcare quality and the financial bottom line. In this session, leading international healthcare providers will discuss how to leverage intellectual capital and expand business lines to grow your global brand; the importance of international collaborations and how they can help enhance population health management, disease surveillance and international patient care; and why foreign governments and health systems are increasingly seeking out partnerships with top hospitals and international health systems to improve their quality of care. Join us for a dynamic session filled with thought-provoking strategies and practical insight, as well as opportunities for information exchange and collaboration.
4:00 pm - 5:00 pm
Public and Private: Governments’ New Model of Facilitation and Leadership in the Private Sector
Moderator: Renée-Marie Stephano, JD, President, Medical Tourism Association; CEO Global Healthcare Resources
Governments supporting medical tourism in Europe is the focus of this session demonstrating what has worked and what has not. What will be governments future role in supporting this industry be? This session will also examine the positive impact medical tourism has on the local economy and lifting up the healthcare infrastructure and quality for the local population while at the same time diversifying the economy. It will also examine how governments in the future could alter their models of support and where can they invest to get the most significant ROI for their city, province or country.
5:00 pm - 6:45 pm
Closing Reception - Open to All Attendees